Barraca do Pepê
Redesign for an iconic local brand
Client: Barraca do Pepê
Location: Rio de Janeiro, Brasil
Duration: 5 months (2017)
Team/Role:
GRUPO SAL:
Creative Director - Marcelus Viana
Design Manager - Ana Correia
Senior Designer - Maria Fontenelle
Mid-Senior Designer - Helena Tude
Project overview
“Barraca do Pepê” is a beloved icon of Rio de Janeiro, established by a local sports enthusiast who pioneered the concept of healthy beachside cuisine. At the invitation of his son João, we revitalized the Pepê brand, paying homage to its rich legacy, healthy ethos, and forward-thinking vision.
