Uma Pausa Teatral
Independent Theatre Inititiave
Independent Theatre Inititiave
Client: Uma Pausa Teatral - Jaqueline Lodi e Beatriz Villas Boas
Location: Porto, Portugal
Duration: 1 month (august 24)
Team/Role: Helena Tude - Freelance Brand Designer
Project overview
Brand identity for a feminist and independent theater initiative that offers workshops, cultural and social actions focused on social justice.
The visual identity is rooted in the creative concept “holding space for emerging paths.” Inspired by this idea, a fluid, dotted line is used throughout the system — not only as part of the logo, but also as a recurring graphic element across various applications and collaterals.
The typography is bold and spacious, bringing visual interest, excitement, and a sense of drama reminiscent of a theater performance.
The visual identity is rooted in the creative concept “holding space for emerging paths.” Inspired by this idea, a fluid, dotted line is used throughout the system — not only as part of the logo, but also as a recurring graphic element across various applications and collaterals.
The typography is bold and spacious, bringing visual interest, excitement, and a sense of drama reminiscent of a theater performance.
KEY WORDS
fluid
playful
fluid
playful
spontaneous
spacious
CREATIVE ESSENCE
Holding space for emerging paths.
CREATIVE ESSENCE
Holding space for emerging paths.
Thanks for watching 🌈
If you're curious about Uma Pausa Teatral's work, follow along on Instagram @umapausateatral or visit their website.
If you're curious about Uma Pausa Teatral's work, follow along on Instagram @umapausateatral or visit their website.
