CHINA IN BOX
Revamping the identity of a Chinese food delivery brand in Brazil
Client: Grupo Sal for China in Box
Location: Rio de Janeiro, Brazil
Duration: 3 months (aug/oct 2022)
Team/Role: Creative VP - Marcelus Viana
Branding Director - Ana Correia
Senior Designer - Rodrigo Moura
Mid-Senior Designer - Helena Tude
Complete case study:
Project overview
Rebranding a prominent player in the Brazilian food delivery industry involved my role as a mid-senior designer within a multidisciplinary team. I focused on structuring the new logo’s brand guidelines, expanding the brand’s visual language, and producing the final brandbook for the client.
