Precisamos Falar do Amanhã
Film Festival @ Gran Cine Bardot - Búzios, RJ
Client: Gran Cine Bardot
Location: Búzios - RJ, Brasil
Duration: 5 months (nov 22/apr 23)
Team/Role: Mario José Paz - Film curation
Ana Paz - Production
Ana Lívia Adriano - Content Advisor
Claudia Martins - Executive Production and Press Relations
Miriam Danowski - Executive Production and Community Coordination
Helena Tude - Art Direction/Graphic Design
LB Films - Vignette
Project overview
A 3-week film exhibition in the coastal city of Búzios, curated around ESG (Environmental, Social and Governance) values. The program combined film screenings with ethical debates, talks and community activities that encouraged reflection on social and environmental responsibility.
Design approach
The visual identity concept was based on the classic cinematic phrase “lights, camera, action!”, reinterpreted for the context of the project as “city, transformation, cinema!”. Graphic elements inspired by the film clapperboard were used to convey rhythm and movement, referencing the passage between past, present and future – with the present positioned as the moment where action happens.
As the exhibition unfolded across three weekends, each dedicated to a different theme, a distinct color was assigned to represent each one. The visual language expands from these elements, supported by a bold typographic logo designed to create strong and recognizable communication.
