Client: Danniel Tung
Location: São Paulo, Brasil
Duration: 2 months (mar/apr 24)
Team/Role: Helena Tude - Freelance Brand/Communication Designer
Barbara Padovani - Freelance UX/UI Designer
Project overview
Building from scratch the brand identity and UX/UI design for an early-stage sneaker marketplace platform based in São Paulo, tailored for young, bold, and authentic enthusiasts.
Design approach
The brand draws inspiration from urban culture and street-driven aesthetics, translating these references into a visual language that feels dynamic, expressive and aspirational. The identity was designed to capture the energy of sneaker culture while creating a sense of desire and exclusivity around the marketplace experience.
The name Cop or Drop comes from a well-known expression within the sneakerhead community, commonly used when deciding whether a release is worth buying. This idea shaped the brand’s tone of voice and visual attitude, favoring direct, assertive and slightly playful communication that resonates with a younger audience of collectors and enthusiasts.
